The much-anticipated audio of the Ajith-starrer was launched in the studios of Radio Mirchi
The hottest movie on the Kollywood circuit is Thala Ajith’s 50th movie, Mankatha — a game by director Venkat Prabhu. It is only fitting that the audio of the hottest film launches on the hottest radio station in Chennai — Radio Mirchi 98.3FM! The album launch was an exclusive event on Radio Mirchi’s breakfast show Hello Chennai with RJ Ajai.
The album has eight tracks ranging from hip hop, which is Yuvan trademark, to a quintessential item number! Speaking about the album, Yuvan says, “I really wanted to do a folk number and with this album I have been able to do that with Machi open the bottle… song. My favourite number in this album is Nee Naan…. I am also very kicked about the background score in this film; it’s something new.”
Venkat Prabhu is very excited about the album. Says the director, “The album rocks, very much like the man behind it — Yuvan! I am very happy to have launched the album at Radio Mirchi. This is a nostalgic moment for me; I launched the audio of my first film Chennai 28 here and it went on to be a big blockbuster. Mirchi is a lucky charm and the launch was fantabulous. ”
RJ Ajai did a Radio Mirchi Special and played all the tracks of the album back-to-back for the Chennai listeners. The audio launch was simultaneously carried across Radio Mirchi stations in Coimbatore and Madurai. This is the first time that such a launch has happened.
Speaking on the occasion, Sr VP & Cluster Head — TN, Radio Mirchi, Sandeep Sud, says “Mirchi is Chennai’s Kollywood station. The fact that we are the FIRST medium to play the songs of Thala’s Mankatha with Yuvan and Venkat in the studios is a great high for us. As a brand, this edginess is exactly what sets us apart from others! It is indeed the hottest album on the hottest station!”
Catch the unveiling of Mankatha audio only on Hello Chennai with RJ Ajai at 7 AM, Radio Mirchi 98.3FM, Idhu Semma Hot Machi!
Source: Times of India (Dated: 11-8-2011)