Pre-shoot trailers in vogue
ANUPAMA SUBRAMANIAN DECCAN CHRONICLE
It appears like Kollywood is evolving with new marketing techniques com ing up to lure audiences to cinema halls. Tamil filmmakers are catching up with the trend of promoting their flicks even on the day of the movie launch. A slick teaser and a trailer that is shot on the day the movies go on floors, is the latest style.
Actor Ajith’s Golden Jubilee film Mangattha was announced recently with a trailer of the film shot on the same day. Says its director Venkat Prabhu, “It’s one way of promoting the film. It reflects the genre and also arouses the curiosity factor. I did this after discussing with Ajith and my producer Dayanidhi Alagiri.”
Dayanidhi, too, has decided to reveal the first look of Mangattha and create a hype for the movie during the inter mission of the soon-to-bereleased Naan Mahan Alla, which is also produced by him. Even a traditional producer like Aascar Ravichandran has resorted to these new-age techniques. He launched his next film Velayudham a few days back, with Vijay in the lead and Jayam Raja wielding the megaphone. On the day of its massive launch, a slick trailer of Velayudham, which featured Vijay along with costars Hansika Motwani and Genelia was screened for five thousand odd audience.
“Pre-shoot trailers are made to unveil the look and feel of the movie. To some extent it does reveal the storyline but in an intriguing man ner. Nowadays, stars are also willing for it and cooperate in their best way possible,” says Ravichnadran. Now, Velayudham’s teaser ad is appearing on the television channels, arousing a lot of expectation for the movie.
However, few years back Susi Ganesan shot exotic teasers for his Vikram starrer Kandhaswamy. In fact, producer Thanu, known for his grand scale of production even allowed Susi to run the trailer at places where shootings were scheduled. Recently, 24 year old Bandi Saroj Kumar who has debuted in Kollywood with his flick Porkkalam surprised everyone with his slick trailer promo cut even before commencing his movie. “My trailer will reflect the genre of the movie and I believe that making it even before my shooting will help me focus on my screen play and come out with a quali ty product.” Vijay Padma, a former journalist who is debuting as a director with a flick Kolai Thozhil, has shot a trailer promo even before the official launch.
Source: Deccan Chronicle (Dated: 9-8-2010)